(April 27,2017, Shanghai-----) Achieving a total revenue of $423 million (2.8 billion RMB) in 2016, Madhouse Inc. has acted as the pioneer in becoming the largest mobile advertising platform company globally.
Founded on January 1, 2006, Madhouse is one of the first advertising platform companies focusing exclusively on mobile. After its success in the Chinese market, the company continued its strategic expansion to the international market in 2012. With a spectacular success in entering the Indian market, Madhouse has become the largest mobile advertising company in India.
As the company’s one-stop mobile advertising programmatic platform, PremiumMad, launched in 2014, Madhouse’s advanced technology provides brand advertisers and premium mobile publishers with cutting-edge mobile advertising solutions at the same time driving programmatic forward in China.
PremiumMad is the company’s supply-side platform (SSP) offering premium inventories of native ads to brand advertisers. By integrating over 60 hero apps, the high quality mobile SSP ensures ad inventory quality and enhances brand safety.
For app marketers and e-commerce advertisers, PerforMad, the company’s all-in-one ROI based optimization platform, is purposely built to maximize mobile investment and convert audience to quality users for advertisers.
In 2017, Madhouse Inc. plans to enter the OTT TV advertising market to broaden its services and bring more robust solutions to advertisers.
The company’s founder and CEO, Joshua Maa, who is also the co-founder of MMA China, has been elected as Chair of the Mobile Advertising Standards & Measurement Guidelines Committee for five consecutive years. He has been working closely with partners throughout the industry to establish and promote mobile advertising standards and measurement guidelines.
“We have witnessed the growth and evolutions of the mobile advertising industry in the past 11 years and we will always stay passionate and be committed to mobile advertising,” Joshua says, “We will continue to lead the market and achieve more in the decade to come in China and globally.”
He also adds that Madhouse Inc. will continue to partner with advertisers, agencies, demand-side platforms, third party measurements, data companies, media and supply-side platforms to contribute to a more advanced ecosystem.
About Madhouse Inc.
Founded in 2006, Madhouse Inc. is now the largest independent mobile ad platform company worldwide. Focused exclusively on mobile programmatic, the company aims to optimize mobile marketing investment for the clients. It not only helps brand advertisers to engage target audience, build brand awareness, enhance purchase intention and increase customer loyalty in China, but also provides solutions for mobile app marketers to acquire quality users globally. Madhouse entered India in 2012. With the highest market share, it has become the largest mobile advertising company in the Indian market. It has more than 260 employees and six offices across China and India.