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To encourage people to put down their smart phones and have more face-to-face communications, we designed a Html5 mobile website for Rejoice to launch “Love Mode” campaign. With multiple kinds of mobile techniques, we collected real-time data transmission and accumulation of the interactive timing game. Besides, we also had in-depth cooperation with hero apps as the likes of Zaker, DuoMi and POCO. Different ad creatives were been displayed in different Apps to on different target precise audience and make a second exposure for the campaign.