Founded in 2006, Madhouse Inc. is a independent mobile ad platform company. Focused exclusively on mobile programmatic, the company aims to optimize mobile marketing investment for the clients. It not only helps brand advertisers to engage target audience, build brand awareness, enhance purchase intention and increase customer loyalty in China, but also provides solutions for mobile app marketers to acquire quality users globally. Madhouse entered India in 2012. With the highest market share, it has become the largest mobile advertising company in the Indian market. It has more than 260 employees and six offices across China and India.