(June 8, 2015, Shanghai)----Leading mobile ad platform and service company Madhouse today announces to receive new investment to remove VIE structure. The company will remainits operating independency and accelerate mobile programmatic buyingand international expansion.
Founded in 2006 in Shanghai, Madhouse was the first mobile ad platform company in China to provide advancedmobile ad technology and marketing services. With motto of“In Mad We Trust,”Madhouse believedthat mobile media and advertisement will be the future 10 years back.
Madhouse brought the vision of“No Mobile No Marketing” in 2010. The company enpowered major media agencies in China by providing cutting edge mobile ad technology and marketing solutions to brand advertisers. These partnerships accelerated brand advertisers’ media investment on mobile and further strengthened Madhouse’sleadership in China.
The company entered India in 2012 as first step to expand its international operations. Today it is the largest mobile advertising company in India forbrand advertisers.
Riding the current transition of “From Mobile First to Mobile Most,” Madhouse further innovates its mobile ad platform with sophisticated programmatic buying solution via big data technologies. This is helping brand advertisers to engage local consumers through mobile ad technology and marketing solutions. Meanwhile, it also played an important role to help Chinese developers to promote their Apps globally.
“With Madhouse’s 10thanniversaryapproaching, we have witnessed the evolution of China and global mobile ad ecosystem. Our strategy and vision are clear,” Joshua Maa, founder and CEO of Madhouse commented, “We have pleasure to discuss with BlueFocus and found both sharing same vision, especially on “mobile centric”and international expansion. We’re very happy to have BlueFocus as our strategic shareholder. The next 10 years, we will continue to focus on leveraging our mobile ad technology, data-driven programmatic buying and accelerate our international expansion.”
Mr. Fei Pan, CEO of BlueFocus Mobile Internet said, “As China’s leading mobile ad platform company, Madhouse has very clear positioning and vision.With its seasoned experience and premium media leverage recognized by the marketin the last decade, Madhouse is a perfect match for BlueFocus. We would like to share third party resources and mobile ad technologies with Madhouse upon this partnership.”
Madhouse will remove its VIE structure so to establishmore flexible corporate structure. After former institutional investors exit, Madhouse will keep its independency. Founder Joshua Maa will continue to run the company as the chairman of the board and CEO.
Madhouse launched its flagship programmatic buying platform in earlier this year, including PremiumMad with high-quality content, mobile App marketing platform PerforMad, intelligent In-App ad network SmartMad and audience expansion platform OptiMad. It serves the needs of different clients, including media, agencies, App developers, e-commerce and O2O.
Madhouse remains independent and will continue to focus on mobile advertising, data-driven programmatic buying and look for new opportunities to expand its global market.